New in 0.7.1Your own copy

Email with manners.

Read your mail in minutes, not hours.

South is the Mac email client that blocks trackers, drafts polite replies in seconds and stays quiet until it matters. Your mail never leaves your Mac.

Get South

Launch offer: Lifetime for $29 for the first 100 licenses, then $99.
Or try it free for 7 days.

Loved by the first people
who switched to South
I didn't realise how many newsletters were reporting back on me until South started removing the trackers. It feels like closing the curtains.
Stefan BinisorCo-Founder, OpenLaw

Your inbox sends you a bill every week.

You just never see it. Here's a typical one.

Your week in emailTime

Scrolling past newsletters you never read1 hr

Getting back into focus after every ping3 hrs

Writing “Thanks, sounds good” for the 40th time1 hr

Waiting for search to find that one email30 min

Squinting at an “invoice” to see if it's real15 min

Being tracked every time you open a newsletterfree, sadly

Total, every single week6+ hrs

Plus ∞ hrs feeling guilty about the replies you owe.

An estimate, not a study: add up your own week and see.

There's a calmer way.

Delivered by South

Everything your inbox should have done all along.

Read in private, answer in seconds, spot the fakes, and get on with your day. Spend your time on your work, not on your mail.

In South today

Read in private. For real.

  • Tracking pixels come out before the message even opens
  • Remote images wait for your say-so, sender by sender
  • Tracking tags come off every link you click
  • Your mail stays on your Mac. Your password stays in the Keychain
Senders who know you opened it
0
Servers of ours your mail passes through
0
In South today

So fast it gets out of the way

  • Your inbox is on screen in 11 ms, before South touches the network
  • Search 100,000 messages in about 5 ms
  • New mail turns into a notification in about 4 seconds
  • 88% less Gmail traffic, compressed on the wire
Spinners
0
“Loading older messages”
never
Partly here

Replies in your voice, in seconds

  • Accept, Decline politely or Ask for details: South drafts it in the tone of the thread
  • Summarize a long thread before you read it
  • Quick reply under every message, no window juggling
  • It never sends anything on its own. You read, tweak, send
Blank pages
0
Awkward “no” emails written from scratch
0

Coming next. Gentle reminders for the replies you owe, so nobody's left waiting on you.

Partly here

Spot a fake before it costs you

  • Every sender checked against what their mail server can prove (DMARC)
  • Real brands get their logo and a checkmark. Impostors don't
  • One click shows who really sent it, who signed it and whether it came encrypted
Guesswork
0
Clicks to see who really sent it
1

Coming next. The Porch: people writing for the first time wait outside until you let them in.

Partly here

Quiet until it matters

  • One native notification and a soft sound you choose
  • Mark as read from the notification, without opening South
  • Undo for anything you archive, move or delete, for 10 seconds
Red badges yelling at you
0
Sounds that make you jump
0

Coming next. Mail delivered twice a day, like the post, and alerts only from the people who matter.

Your inbox+ClaudeChatGPTGrokGeminiOllama=Answers in seconds

Ask “what did the accountant send last month?” and South finds it, then lays the emails out as cards you can open. Bring the AI you already pay for, or run a free one on your Mac. No extra AI fee, ever.

Watch it work

The real thing, at real speed.

Recorded in South itself, on a made-up inbox. Nothing staged, nothing sped up.

Robert Seghedi holding a Mac mini

Hey, it's Robert 👋

One day I counted how many of the newsletters in my inbox were quietly reporting back when I opened them, where I was and on what device. Almost all of them. My mail app was happy to help. It also pinged me all day and took its sweet time finding anything.

So I built the email client I wanted: one that knocks before it comes in. I'm making South on my own, in the Carpathian Mountains of Romania, a short drive from Dracula's castle. Don't worry, the only thing South bites is trackers.

South is for you if you want to:

  • Stop being watched. Nobody learns when you opened their email.
  • Get through your inbox fast, then close it and do real work.
  • Reply kindly in seconds, even when the answer is no.

Write to me any time at hello@south.email or on X, @robertseghedi. I read everything myself.

It's the first mail app that feels like it was made for the Mac. Opens instantly and search is basically immediate.
NicoleStudent

Your mail is nobody's business.

It travels between your Mac and your mail server. Not through us, not through anyone. That's the whole list.

Your mail
Stays on your Mac, in a local database. We never see it, store it, sell it or train anything on it. There's nothing for us to leak, because we don't have it.
Your license
To check your license we keep your purchase email and an anonymous ID for each Mac. Nothing about your mail, ever.
The assistant
Off until you turn it on. Use a free model on your Mac, or your own Claude, ChatGPT, Grok or Gemini key, and what you ask goes straight from your Mac to them. South shows you exactly what's sent before the first question.
Analytics and ads
None in the app, none on this site. We make money one way: you pay for South.

Pricing

Get your evenings back for less than a coffee.

Try it free for 7 days, cancel before you pay a cent. Changed your mind later? 30 days to get every cent back. The assistant is included, no extra AI fee.

One license per Mac. Every Mac after the first costs less.

Monthly

$4.99 a month

Each additional Mac $3.99

Try it for a week, then month by month.

  • All your IMAP accounts: Gmail, iCloud, Fastmail, Zoho…
  • Tracker blocking and private image loading
  • Instant search across every message
  • One-click polite replies and thread summaries
  • AI assistant with your own key or a free local model
  • Sender verification, logos and checkmarks
  • Native notifications, Gmail labels, undo
  • Every update

7 days free · cancel anytime

Yearly

Save 33%

$39.90 a year

$59.88 if paid monthly

Each additional Mac $29.93

Four months on the house compared with paying monthly.

  • All your IMAP accounts: Gmail, iCloud, Fastmail, Zoho…
  • Tracker blocking and private image loading
  • Instant search across every message
  • One-click polite replies and thread summaries
  • AI assistant with your own key or a free local model
  • Sender verification, logos and checkmarks
  • Native notifications, Gmail labels, undo
  • Every update

7 days free · cancel anytime

Launch offer · best value

Lifetime

$29 once

$99

Each additional Mac $21.75

Pay once, keep it forever. Every 1.x and 2.x update included.

Only 100 launch licenses at $29. After that, Lifetime is $99.

  • All your IMAP accounts: Gmail, iCloud, Fastmail, Zoho…
  • Tracker blocking and private image loading
  • Instant search across every message
  • One-click polite replies and thread summaries
  • AI assistant with your own key or a free local model
  • Sender verification, logos and checkmarks
  • Native notifications, Gmail labels, undo
  • Every update

Pay once · yours for good · 30-day refund

The Decline politely button alone saves me from writing the same awkward email three times a week.
Alex DumitruCreative Director

Questions, answered.

Something else on your mind? Write to hello@south.email or find me on X, @robertseghedi.

What do I get, exactly?

A native Mac email app for all your IMAP accounts: tracker blocking, instant search, polite one-click reply drafts, sender verification, native notifications, Gmail labels, and an assistant you can chat with about your mail. Plus every update for as long as your plan runs, or forever with Lifetime.

Will it work with my email?

If you use Gmail, iCloud, Fastmail, Zoho or your company's own mail server, yes: South works with anything that speaks IMAP, and you can add several accounts. Type your address and South finds the settings. Outlook.com and Microsoft 365 are coming soon: you'll sign in with Microsoft, and South will never see your password.

Why not just use Apple Mail or Gmail in the browser?

Use them if they make you happy. But Apple Mail is slow to search and won't write a reply for you, and Gmail in a tab is one more tab that pings, with ads and a company reading along. South is faster than both, strips the trackers they let through, and keeps your mail on your Mac.

Do I have to move my mail?

No. Your mail stays with your provider, exactly where it is. South connects to it, and you can go back to any other app whenever you like. Nothing to export, nothing to lose.

Is my mail safe with South?

It never leaves your Mac except to talk to your own mail server. Your password goes into the macOS Keychain. We don't run a server that sees your mail, so there's nothing on our side to be hacked or sold.

Do I need an AI subscription?

No. The assistant can use a free model running on your Mac. If you already pay for Claude, ChatGPT, Grok or Gemini, use that key instead. We never charge for AI.

What happens after the free week?

Your plan starts and you're billed, unless you cancel before the 7 days are up. Cancel from your account in two clicks. And for 30 days after any payment you can ask for a full refund, no questions asked.

What does Lifetime mean?

Pay once, use it for good: South 1.x and 2.x with every update, for each Mac you buy it for. If there's ever a paid South 3, Lifetime owners get it free. The $29 price is for the first 100 licenses only; after that it's $99.

How does it work with more than one Mac?

Each Mac needs its own license, and every Mac after the first costs less: $3.99 a month, or 25% off on yearly and Lifetime. Pick how many Macs above the prices; you can add more later. Moving to a new Mac? Free the old one in South's settings and use the license on the new one.

What if I stop paying?

Nothing gets deleted. South keeps the mail it has already downloaded, and your message list and search keep working. Syncing, opening messages and sending pause until you pick it back up.

How can I pay?

Checkout is run by Link (Sold through Link, LLC), our reseller, with Stripe. It shows prices in your currency and takes cards, Apple Pay, Google Pay, Link and local payment methods, depending on your country. Link adds the VAT that applies and emails you a proper invoice.

Is there an iPhone app?

Not yet. South is made for the Mac and needs macOS 15 or later.

People who switched to South.

They read their mail in peace now, and some even reached inbox zero.

Stefan BinisorCo-Founder, OpenLaw
I didn't realise how many newsletters were reporting back on me until South started removing the trackers. It feels like closing the curtains.
NicoleStudent
It's the first mail app that feels like it was made for the Mac. Opens instantly and search is basically immediate.
Alex DumitruCreative Director
The Decline politely button alone saves me from writing the same awkward email three times a week.
BogdanEntrepreneur
I turned off notifications for every other app years ago. South's are the first ones I kept on: one soft sound, and only when something actually arrives.
Ovidiu LazarFinance Director
It caught a fake invoice email that looked exactly like our supplier. No checkmark, no logo, and I knew.
Sebastian MateiEntrepreneur
I asked the assistant for every invoice from last month and it laid them out as cards I could open. That's when I stopped digging through my inbox by hand.

Fewer pings. Kinder replies. Nobody watching.

Don't spend another week deleting newsletters, rewriting the same polite email and being tracked every time you open one. Pull up a chair. Your inbox can wait a minute.

Get South

7 days free · 30-day money-back · Lifetime $29 for the first 100